Wednesday, September 20, 2017

Maynard, Stow and Instagram

Posted at #maynardelifeoutdoors and #assabetriverrailtrail 
To cut to the chase, there are Instagram postings for #maynardlifeoutdoors (created by yours truly), #maynardma, #assabetriver, #stow ma #assabetriverrailtrail, and #lakeboon (and #lakeboone). For those not deeply into social media – a.k.a. Facebook, LinkedIn, Twitter, and so on, Instagram in its most basic form allows people to share pictures and videos to computers and mobile phones. The business with hashtags (#) means that if a person searches Instagram on that term, they can see all postings that people have posted with that term. This can be futile. A photo of a dog, with the hashtag #dog, becomes part of a list of 155 million dog photos. Hashtag #parrot yields more than two million photos. But hashtag #deadparrot yields only a thousand or so photos, some relating to the dead parrot sketch from the Monty Python television show.

Garter snake, posted to #maynardlifeoutdoors
Hashtag #maynardlifeoutdoors (again, me) currently has about 25 images and 10 followers. Hint: you can follow. Photos hashtagged there are also hashtagged to #assabetriver or #assabetriverrailtrail if appropriate.   

Followers: If you, as an Instagram user, decide to ‘Follow’ someone, that means anytime you go to Instagram you can check on the people you are following to see their most recent postings, then optionally ‘Like’ those postings, and/or leave a comment. (The creator of the account has the power to delete comments.) Current estimates are that Instagram has about 700 million registered users, with perhaps half that number visiting the site frequently. More than 50 billion images have been uploaded.  

Instagram especially appeals to people in the images business, examples including painting, drawing, costumes, tattoos, photography… It becomes an aspect of marketing their businesses, much as company websites complement brochures. Facebook acquired Instagram in 2012 (making the founders very rich), so people are able to post content to both sites simultaneously.

Here are two sides of a small stone, painted, and left in a public place as part of the Maynard Rocks public display. Hundreds of children - and artists - have placed these about town for others to find, photograph, move to new locations, perhaps even to keep (discouraged). Maynard Rocks has a Facebook page, and also, as of mid-September, an Instagram address: #maynardrocks

Locally, there are hundreds of images posted to #maynardma, #assabetriver and #lakeboon. One of the problems is that people tend to be liberal with their attachment of hashtags to their photos, so a search on #maynardma will yield not only images of things in Maynard, but scores upon scores of photos of people you do not know, who either live in Maynard, or just happened to be visiting Maynard when a photo was taken, or post photos of women’s hair (styled in Maynard?), or are of a performer name Conrad Maynard.

For reasons unclear to my neophyte understanding of Instagram, a search on #stow ma with a space between "stow" and "ma" is needed to get to the collection of 1,257 postings at #stowma. The order of appearance appears to be a handful of the most popular postings, followed by recent postings. For Stow, whoever has been posting is a big fan of photographs of flowers, and of tomatoes (!?).

Instagram has a downside. For teens especially, social media platforms are a measure of popularity. There is pressure to post really good photos of oneself, to the point that some people resort to professional make-up and hair preparation. A dearth of followers, and/or negative comments, can be disheartening. A survey conducted in England in 2017 reported that Instagram rated highest among social media platforms for teen problems with bullying, body image, anxiety, depression and loneliness.

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