"Only in..." can have different meanings:
"Only in Vegas," has one; the Only-in-Portland ethos of the cable TV
show Portlandia, another entirely. Only in America
is a TV show about taking pride in things American, while "Only in Boulder " is the
motto of www.keepboulderweird.org. Life in Boulder includes the Naked Pumpkin Run: flash
mobs of people running down streets wearing real or plastic jack-o'-lanterns on
their heads - and nothing else except running shoes.
The words on ONLY IN MAYNARD products were deliberately
printed so that the right side was noticeably higher than the left. Best guess
is the wording was askew to convey that negative, rueful pride that only in
Maynard could things (town things, school things, people things...) be so
humorously incompetent or fouled up.
A recent example: use of snow blowers on the roof of
Memorial Gym during the big-snow winter of 2010-2011 was intended to save the
roof from risk of collapse, but instead resulted in roof damage, leading to
leaks and severe water damage to the gym floor, which had been completely
refurbished only months before. In the end this contributed one more reason for
demolition of the gym in 2012.
Back in 2005, to counter the prevailing negative impression,
a group of civic-minded citizens approached Jesse Floyd, the then editor of the
Beacon-Villager newspaper, to see if they could take turns writing a
pro-Maynard column featuring the friendly and welcoming nature of this unique
small town. The column lasted less than a year. Only in Maynard.
An echo of that positive intent was conveyed in a 2008
article in the newspaper that read in part "A clever slogan, coined some
few years ago, continues to describe our singular uniqueness, our melting pot
citizenry and our basic values for the 'good life.' That slogan, Only in
Maynard, sets up the town as a special place where very special people do
distinctive and exceptional things. This is especially true in the art of song
and music as developed in our town."
An informal survey of people about town yielded both the negative and positive connotations, and also a third meaning - the concept of specialness. Only in Maynard can you see Santa Claus arriving by helicopter for the Christmas parade. Only in Maynard can you still find a local movie theater. Only in Maynard are the bars close enough together to have a pub crawl that might involve actual crawling (or at least walking) rather than driving.
ONLY IN MAYNARD shirt - a collector's item |
So after all this debate, what does "Only in
Maynard" really mean today? Whether it is only in this small town are
people so warm, friendly and welcoming, or only here are things so ruefully,
headshakingly messed up, or a comment on the
unique nature of life in Maynard, my own opinion is that in comparison, bumper stickers reading ONLY IN ACTON or ONLY IN SUDBURY would make no sense whatsoever.
unique nature of life in Maynard, my own opinion is that in comparison, bumper stickers reading ONLY IN ACTON or ONLY IN SUDBURY would make no sense whatsoever.
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