Click on any photo to enlarge |
The facade above the Maynard Outdoor Store features a panel
that reads "CASE BLD 28."
Historic records show that the main building, at 24 Nason Street , was once known as the
Case Block, and next door, 28-30
Nason Street as the Case Annex. The main building
has a 112 year history.
The story starts when William B. Case moved from Maine to Maynard in
1874, age 22, to take a job at the Hayes store. Five years later - 1879 - he
started his own store. By 1887 his business was in a larger space in the
building at 100 Main Street .
And five years after that he had a grand opening in his own new building, at
the Nason Street
address, as W.B. Case & Sons, dry goods. Newspaper advertisements of the
era show the store as selling clothing, shoes, hats, gloves, etc.
Howard and Ralph Case (back row) with staff in front of the store. Date is prior to 1923 because Ralph still alive. Courtesy Maynard Historical Society. |
Case prospered. He had married Lucy Jane Whitney in 1877;
she was of a well known and well off family that had been in the area for
centuries. Her great-great-great-great-great-grandparents were among the first
landowners in Stow ,
in 1683. Her father, Artemas Whitney, built the dam for the woolen mill. William
and Lucy lived in a mansion at 4
Maple Street . Howard and Ralph, their two sons,
helped manage the store.
In the collection of the Maynard Historical Society there is
an interesting description of how the store operated. When salesclerks made a
sale, the sales slip and the customer's money was placed in a small basket.
This slid on a downward angled overhead wire to the manager at the back of the
store who manned the only register. He would write a receipt and send it, with
the customer's change, back on the same wire by raising his end to a higher
hook.
Other side has grandson Frank, great-grandson Ralph and space for great-grandson Frank and his wife, Mary |
Town records have no information on when the store closed.
The last Maynard newspaper mention was of the 50th anniversary, in 1929. A
brief item in the Concord
paper mentions a clearance sale in 1935. The mill and the town were in hard
times as the Great Depression dragged on, so the store probably closed its
doors soon after.
What is known is the next mention of business at 24 Nason Street (not
including the Annex) was the grand opening of an A&P
"supermarket" on January 8, 1942. The woolen mill was busy providing
the U.S.
military with uniforms and blankets, and the town was prospering again. A&P
(short for The Great Atlantic & Pacific Tea Company) was the Walmart of its
era. Its self-service stores, with sections that provided groceries, baked
goods, meat, produce and dairy, plus its low prices and preferential selling of
its own A&P branded products, put thousands upon thousands of small shops and
suppliers out of business.
From 1915 to 1975, A&P was the largest food retailer in the nation. But it failed to keep pace with new chains that opened larger, modern supermarkets in the suburbs, with their own parking lots. A&P still exists, but with only 300 stores in a handful of eastern states, it is a pale shadow of its 16,000 store peak.
Symbol on CASE tombstone combines Freemasons and IOOF (International Order of Odd Fellows) |
From 1915 to 1975, A&P was the largest food retailer in the nation. But it failed to keep pace with new chains that opened larger, modern supermarkets in the suburbs, with their own parking lots. A&P still exists, but with only 300 stores in a handful of eastern states, it is a pale shadow of its 16,000 store peak.
Maynard's A&P closed in 1967. The next tenant was the
one we know today. After World War II, three ex-servicemen started a small
chain of Army & Navy Surplus stores in Framingham ,
Natick and
Maynard - that last one opening in 1950. The Maynard store was on Nason Street , in
one of the storefronts just south of the Peoples' Theatre building. A year
after A&P closed, the Army & Navy business moved to that site and about
the same time changed its name to the Maynard Outdoor Store, one reason given
being that Levi Strauss & Co. would not sell jeans to Army & Navy
stores.
Back then, the upstairs was office space, rented out to
various tenants. Now, the Outdoor Store uses it for storage of inventory - come
spring the parkas, sleds and Patriots clothing will disappear, to be replaced
by polo shirts, swimsuits and Red Sox gear.
A clock over the front door dates back to the Army &
Navy days; the pressed tin ceiling in the south building in all likelihood
dates back to W.B. Case & Sons.
Tin ceiling, painted white |
Same front door as in photo of W.B. Case & Sons (above) |
CASE FAMILY GENEALOGY (*buried in Glenwood Cemetery)
*William Bradford Case 1852-1938 Started
store 1879
M. *Lucy Jane Whitney 1854-1922 Her
family (Whitney) had moved to Stow
~1683
*Ralph Whitney Case 1881-1923 Father of Frank Whitney Case
M. *Sadie I. Rand 1881-1958
*Howard Bradford Case 1883-1952 Father
of James B. Case 1915-1985; buried in Ohio
M. *Ester E. Hall 1884-1965 (no known children)
*Frank Whitney Case 1904-1963 Lived in Maynard/Acton; three children
M. *Hazel G. Reid 1905-1987
GREAT-GRANDCHILDREN
Elinor (Case) Curley 1930-2004 Lived in Stow ;
four children
*Ralph W. Case 1931-2009 Lived in Maynard; did not marry; no children
Frank T. Case 1933-alive Lived in Melvin Village, NH; six
children
M. Mary E. Lehto 1932-alive Her family was from Stow
GREAT-GREAT-GRANDCHILDREN
10: 6 with surname Case and 4 with surname Curley