|"FIREBALL Cinnamon Whiskey" These|
miniature bottles hold 50 ml = 1.7 ounces.
Fireball appears to also be the most likely to be littered alcohol miniature bottle in the United States. An observant walk through the streets of Maynard will spy empty miniature bottles – also known as testers, shooters, minis and airplane bottles – with a distribution mostly not too far from the liquor store where they were purchased. From talking to store owners, buyers are typically adults who buy several of these small plastic bottles at a time, and need to be deterred from starting to drink before they are out of the store.
Why not just buy a pint, a ‘fifth’ or a ‘handle’? A good guess is that people who are not supposed to be drinking where they live want something easy to conceal, something that can be drained and dropped, or else tossed out a car window. One specious argument made for sale of minis: “A key driver for the growth of the global spirit miniatures market is the fact that they prove to be an ideal choice for consumers looking to reduce their alcohol intake.” Or basically, you can’t drink what you did not buy. A saving grace is that these now-plastic bottles do not contribute to the broken glass problem. A ‘fifth,’ by the way, used to be one-fifth of a gallon, now defined as 750 milliliters. A ‘handle’ is a half-gallon (or now, 1.75 liters), so called because the bottle has a handle to make pouring easier to control.
The origin of miniatures – as glass bottles – appears to have had its start after the end of Prohibition, when people were being offered taste-size samples of brand-name spirits after years of drinking illegal booze. In the 1960s the airline industry found that minis could be doled out to passengers with minimal spillage, with each bottle containing a controlled amount of liquor. Alcohol was often free. These days a mini will set you back $5-8 dollars. Can you bring your own booze (BYOB)? The answer is do not try to sneak drink you own – this has led to people being arrested at flight’s end. A few airlines are experimenting with BYOB, with the caveat that their staff have to be asked to open and serve what you brought. Hotels got into the alcohol miniatures business with mini-bars in the 1970s, and for a while found that profitable, but most have phased out the hard liquor, leaving overpriced snacks, non-alcoholic beverages and small bottles of wine.
Back to miniatures and littering. Can this problem be legislated away? In April 2015 the city of Santa Fe, New Mexico, banned the sale of spirits in bottles smaller than eight ounces. In October of that same year a judge overturned the law based on interpretation that only the state has legislative authority over liquor sales. Maine is in the middle of tackling this problem. Sales of miniatures exceed 10,000,000 per year (40% Fireball). In 2017 the state legislature passed a bill requiring a five cent deposit. The obstinate Governor LePage said he would rather ban the sale entirely, claiming that minis fostered drunk driving, than create what in effect would be a new tax. New Haven, Connecticut is considering a deposit law, but may run afoul of state jurisdiction. In Massachusetts, a few towns have passed an outright ban, and the state legislature is considering a state-wide, five cent deposit law.
Visit this site for a scathing evaluation of five cinnamon-flavored whiskies.
This article is sickening with how poorly it portrays the facts and misunderstandings of mini bottles and the litter problem. To start, mini bottles originated in the 1860s, well before prohibition. The majority of littered bottles being Fireball is because this wildly popular brand sells over 550 million per year in the US, more than any other brand. Thus, by sheer sales volume, sure this brand is most likely to be seen on the streets. But the bottle nor the brand are the problem. It is human beings that do not properly dispose of the package. Further, even if these bottles were thrown into recycle bins, the current recycling set up is not capable of recapturing bottles smaller than 2" x 2". So, legislation targeted at stopping sales of mini bottles or smaller than 8 oz. is merely a political tactic to win over votes in an election more than it is to address the root cause of the problem in this country: lack of a sufficient recycling chain and education of consumers to recycle.ReplyDelete